The historic space is in need of major renovations to meet the need of a 21st century audience. The most important thing that we can do in the space is to activate the various areas within the building to provide modern, yet different experiences as our products and services offered to the public. This includes the various pieces below. that make up the entirety of the project.
Facade and Marquee
As a main street anchor, the exterior of the building needs a large marquee. This signage will be a digital marquee, but will be a modern take on a 20s style marquee that was originally on the building. There are numerous people that never even knew this was a theater and do not know the building exists. A marquee allows us to market the building as a theater as well as promote events that are planned.
In-House PA System
The current tech stack is from the 1980s and does not meet the requirements of the modern performances. We are planning to install a new PA system and purchase equipment so that the space is more "plug and play" ready. This will enable us to hold diversified shows, movies, and concerts for all types of vendors.
Being a structure built in the 1920s, there is little to no ADA accessibility. Arts and performance venues should always strive to be inclusive, so it is imperative to make modifications to the space to allow for this. To do so requires elevators, modified stairwells, and other items. To accommodate and not destroy the beautiful historical space in the process, we have designed an addition to the side of the building that would allow for these modifications.
The theater was built during the height of prohibition; a time in American history where there was a constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933. Speakeasies got their name as being private entertainment areas or underground bars where the public was informed to "speak easy" of the establishments to not garner too much attention and potentially be shut down. Originally a bowling alley and pool hall, the space operated as a speakeasy in the 20s and 30s, and we will have a full service restaurant, cognac lounge, and jazz stage in the space.
One of the most important things to do when asking people to spend their money is provide a world class experience. In its current state, the theater provides an opportunity to view events in a gorgeous, historic art house. We are taking this idea to the next level by partnering with Keith Yates who is a world renowned theater